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11.4.1 Sign System Charcteristics
There are several basic design characteristics that, by serving to convey necessary information clearly and attractively, are an integral part of any successful signage system.
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Simplicity. An effective sign strategy provides only necessary information, avoids redundancy, and eliminates over signing which results in clutter and visual confusion. Sign messages must be clear, simple, and easy for motorists to process quickly.
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Continuity. It is essential that the system be applied uniformly and consistently throughout the entire installation. The importance of consistent implementation extends from the larger issues of sign type and size down to content, accurate color continuity, and matching typestyles.
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Visibility. Sign location is a very important ingredient within the system. Signs must be located at appropriately placed decision points and oriented to provide clear sight lines for the intended user. Close coordination of locations with respect to landscaping, utilities, other adjacent signage, and various other street design elements is important to ensure maximum long-term visibility.
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Legibility. Sign typestyle, line spacing, color, and size all combine to create the crucial design characteristics of legibility. This aspect of sign design should take into consideration users such as motorists, pedestrians, and bicyclists, and the relative travel speed at which each type of user will be traveling when viewing the signs.
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